The Period Revolution: Why More Women Are Turning to Cycle Syncing

According to recent research done by PMS relief brand Cycl Health there has been a 1,484% global uptick in searches about "menstrual cycle syncing” and “hormonal syncing" within the last five years. This has been part of an ongoing trend of women turning to holistic methods regarding their health instead of relying on traditional medical professionals which have consistently failed them. Despite the popularity of this practice, there are conflicting opinions on whether it's just a health craze that will eventually die down or if it's here to stay.

What is cycle syncing? 

Cycle syncing involves being aware of the different phases of your cycle, and adjusting your lifestyle, such as diet, exercise, and sleep habits, to support your body during each phase. There are four phases within your menstrual cycle: menstrual (your period), follicular (pre-egg release), ovulatory (release of egg), and luteal (post-egg release). 

Why so many women have started practicing it?

Many see the act of cycle syncing as "chipping away at taboos that keep women and girls embarrassed and in the dark about their own bodies". Being open about period related struggles, such as the Instagram post that figure skater Amber Glenn shared regarding her performance during the 2026 Winter Olympics, validates common experiences that so many women felt like they had to downplay or ignore. 

Is it a fad or here to stay?

Cycle syncing has been approached with skepticism from those within the conventional medical community. Cedars-Sinai OB-GYN Kacey Hamilton states that while it's important to monitor your cycle, "cycle syncing can be an oversimplification of what happens in both the uterus and ovaries". It can also give women the impression that it's a "miracle cure" that can resolve more complex gynological disorders like endometriosis and PCOS (polycystic ovary syndrome). 

However, women can use cycle syncing as an entry point to learn more about their cycle and tailor it to what they feel like their body needs. As Dr. Cassandra Simmons chief of the Division of General Obstetrics & Gynecology at New York-Presbyterian Westchester and New York-Presbyterian/Columbia University Irving Medical Center has stated "Anyone can benefit from understanding how hormones affect almost every system in the body and day-today functions". 

Want to begin your cycle syncing journey? Our FREE "Cycle Phases" guide is a great and easy way to learn the basics of cycle syncing.